Every company a data company.

Organisations see the potential and strategic importance of data! They need to personalize and automate marketing activities fully. The return on investments in data usage and technology frequently do not match expectations. The Data Agency aids organisations in creating more value by using data effectively and by supporting the transformation to a data driven organisation.

The Data Agency consists of experienced strategists and consultants who know the playing field and the power of data. Furthermore, the Data Agency works with reputable partners on GDPR, data quality and data modelling. Our services vary from strategic advice to operational execution.

Enthusiastic and curious about data and the improvements for your organisation? We are happy to meet and explore opportunities. 

Every company a data company!

Vision

Digitalization of markets and the individualisation of consumer behaviour increase the need for marketing automation. Effective use of customer data is key to structurally adapt to changing customer expectations in a digitalized and individualized market. That’s why our motto states: Every company a data company!

We focus primarily on marketing organizations in the consumer market and cooperate with independent experts. The relationship with customers prevails short term results. Our objective is to structurally improve data use with strategic advice and operational support. Our data maturity model defines current data maturity. Based on this starting point and in the context of the objectives of your organization we develop strategies and achieve operational results.

Organizational objectives and priorities related to the collection, storage, control, management, sharing and use of data are at the hart of what we do. Results are structurally improved when the data landscape, data technology, analytical techniques, capabilities, compliance and governance are balanced effectively.  A data strategy assures this balance and sets priorities.

Interested how a data strategy helps achieve your companies objectives? Just call us! 

50% Higher returns

Invested in marketing technology but results remain behind on expectations?  A data strategy increases the returns on investments considerably by improving the availability, exchange and use of relevant marketing data!  Based on your organisation’s needs we, together with you and other stakeholders, develop a data strategy or focus on specific elements to clarity the full potential of data for your organisation. 

Data Strategy

A data strategy explains how your organization realizes its objectives through effective data usage. You receive well-founded advice and prioritized activities with regard to the availability and usability of data sources, the quality of customer data, insights from data analysis and the use of data in marketing programs. The output can be used to prioritize marketing plans and can be translated into an operational plan of action. The data maturity model developed by The Data Agency forms the structural basis for an optimal balance between objectives and activities.

The inspiration workshop, the maturity audit and data landscape scan are part of the data strategy. In addition to the strategic advice, you will receive a visualization of the data landscape, a profiling of your customers and website visitors and a report of the data quality.

Inspirational workshops

Workshop to collect ideas, ambitions and bottlenecks related to data application from involved stakeholders. The output of this workshop provides insights of the current situation with our advised next steps and serves as starting point for structural improvement.

 The workshop is ideal for sharing ideas, creating organisational support and exploring improvement potential and ambitions. 

Data landscape quick scan

The data scan quick scan offers insight into which relevant data sources are available, how these can be deployed, which skills are required, which technology and infrastructure is needed and clarifies the coherence of these elements. You receive a visualization of the data landscape, an explanation of the relevant elements and an analysis of bottlenecks and possibilities. This scan answers the question whether data is available and can be used, it sets goal and clarifies data technology, ICT and organizational dependencies that should be taken into account.

The data landscape quick scan output is very useful as a pre-project to develop business cases and validate business assumptions in new marketing investment plans.

Data maturity audit

The data maturity audit provides insight into the maturity of the organization on 5 elements of data usage and the relationship between these elements. It clarifies the relationships between the primary elements of data usage with regard to the ambition and described objectives. The audit makes clear which data is available and usable to achieve set goals and which elements of data technology and data regulation must be taken into account.

Services

Marketing programs

20% response improvement

Do customer insights and data determine the content and timing of the marketing activities or is the marketer the dominant factor? The transition from marketing push ad hoc campaigns to customer centric always on programs is a process in which we support organizations.
We coordinate the transformation activities, together with you and your team, and align them with the ideas and ambitions of the organization. After exploring current activities and determining the optimal customer experience (s), we prioritize marketing programs to be developed and accelerate the operational results to ensure structural improvement.

Acquisition improvement

25% more sales

How do you realize a significant increase in your sales? By improving your reach and response for a large number of customer journeys. The Data Agency enables your organization to realize more sales with the same media budget by translating data into insights and identifying contact points that enable you to effectively influence customer behaviour.

We map what your organization needs to do to determine, based on customer insights, the right target groups and customer journey's and help you optimize your media expenses.

Data quality improvement

100% Verified customer data!

The completeness, availability and reliability of customer data forms the basis for effective data use. In order to analyse customer needs and customer behaviour and to achieve effective reach, it is important that relevant data is complete, accessible and reliable.

We help you and your organization determine the data requirement, define data quality, develop a calculation model that determines the value of data and deliver solutions that ensure completeness, availability and reliability.

Customer Loyalty

25% lower customer retention costs!

Which customer is loyal, who do I retain proactive or reactive and which customers do I let go? To build a profitable and loyal customer base deep insights and understanding customer behaviour are essential. We help you develop customer profiles, distinguish different loyalty types, determine target groups and define the right action per customer.

Together with internal stakeholders we develop a loyalty strategy including a growth path for the organization with the aim of structurally higher customer value.

Reach optimization

From persona to person!

By using internal and external data sources in the offline and online domain, we transform marketing push communication into personal 1: 1 customer centric customer contact. This results in substantial structural efficiency improvement deriving from an improvement of response rates and a reduction of media expenditure.

Services

Do you have a data strategy?

Do the test!

Why data only helps those who persevere!

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About us

Floris van Lelyveld,

Managing Partner

Floris is managing partner at The Data Agency. With his experience at Unilever, T-Mobile and VodafoneZiggo, he possesses almost 20 years of commercial experience in telecom, retail and food. In recent years, he contributed as a Data & Analytics Manager to the customer value programme at VodafoneZiggo. He, better than anyone, knows the value of data in strategic and operational management. Floris lives in Amsterdam with his family and enjoys playing football in his free time. 

Dennis Stolk, Managing Partner

Dennis is managing partner. He has 20 years experience in innovative markets at, amongst others, UPC, Rabobank, CanalDigital, and VodafoneZiggo. Dennis is an expert at operationalising strategies. He is familiar with the challenges faced by organisations that strive to improve their digital transformation, marketing automation, and customer experience. Dennis lives in Rotterdam with his family.

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Robert Feltzer, Expert

Robert is a popular speaker and advisor. He is an expert at the application of customer data. In his consultancy days, he guided many organisations in their ambitions to make more use of data in their commercial activities, specifically data driven marketing. He applies this knowledge to The Data Agency's services

Michiel van Gaalen, Expert

Michiel is an expert in helping companies develop and translate their commercial strategy to marketing channels. He is experienced in implementing marketing technology projects. Furthermore, he is - as senior executive and entrepreneur - extremely result-driven. He is capable of ensuring investments remain profitable in the operations of our clients.

Roelant Stegmann, Expert

Roelant is a data scientist whose expertise is creating models, predictions and evaluations. Real-world examples are geographical analysis, next-best-action models for (online) retailers, and product and purchase analysis. He has experience with diverse assignments in various departments of businesses.

Advisory Board

Contact

We see a data company in every company. And that’s why every company needs a data strategy in order to be successful. And that also means yours. Are you curious about what a data strategy can mean for your organisation? We invite you to visit our office at B. Amsterdam to learn more. Would you prefer us to come to you? Then let us know and we’ll schedule an appointment. Shall we start?

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